New Delhi, July 5 -- Ultimate Kho Kho (UKK), India's first professional Kho Kho league, today announced the appointment of Dhiraj Parasher as its new Chief Executive Officer, a pivotal leadership move as the league prepares to welcome international players for the first time in its most ambitious edition yet, with Season 3 kicking off on November 29, according to a release from UKK.

With talent from around the globe set to participate for the first time, Parasher's appointment comes at a strategic inflection point. UKK is looking to scale operations, attract global audiences, and deepen fan engagement, building on its reputation as one of the fastest-growing non-cricket sports properties in the country.

Parasher brings over two decades ...