Amaravathi, June 6 -- In a decisive move to safeguard the sanctity and intellectual property of the sacred Tirupati Laddu, Tirumala Tirupati Devasthanams (TTD) has initiated legal action against multiple unauthorized entities found selling or promoting products under the "Tirupati Laddu" name in violation of its registered Geographical Indication (GI), TDP said in a press release.

Legal notices were served through Sahadeva Law Chambers to several online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Limited, for unauthorised commercial exploitation of the Tirupati Laddu name and falsely associating their offerings with the temple.

The legal notices highlighted that Tirupati Laddu is a protected GI under the ...