New Delhi, Feb. 25 -- In a significant move to transcend from business-to-consumer (B2C) to business-to-business (B2B) approach for tribal marketing, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has entered into a strategic partnership with Rooftop to facilitate tribal businesses.

According to the Ministry of Tribal Affairs, to take it forward, a Memorandum of Understanding (MoU) was signed on 24th February in New Delhi, marking a pivotal step in facilitating the implementation of the B2B approach and augmentation of the tribal product market.

The MoU was signed in the presence of Managing Director of TRIFED Ashish Chatterjee during the ongoing flagship event 'Aadi Maho...