India, July 29 -- SMPL
Bangalore (Karnataka) [India], July 29: S.S. Pandian & Sons (SSP), India's most trusted name in asafoetida (hing), is about to celebrates its 70-years milestone. Since 1957, the family-run company has stayed true to founder Sri S. S. Pandian's belief that "quality is culture," delivering hing that elevates every tadka with unmatched aroma and potency.
In the 1950s, asafoetida was sold loose, with little consumer awareness of its quality or purity. In 1957 Late Sri S. S. Pandian revolutionized the market in Karnataka by introducing high-quality compounded asafoetida in unique Granular form, neatly packed and affordably priced at one anna per packet. Since then, S.S. Pandian has remained a visionary, consistently se...
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