Mumbai, April 23 -- Reliance Retail's beauty retail platform, Tira, has officially expanded its horizons with the launch of a lifestyle merchandise line, marking the brand's first step beyond cosmetics and skincare.

The move signals Tira's intent to become more deeply embedded in consumers' day-to-day lives through thoughtfully crafted, design-driven lifestyle products.

The newly introduced category features a curated collection of beauty-adjacent essentials, functional items that complement the routines of modern, style-conscious individuals.

With this initiative, Tira aims to enhance its brand narrative by transitioning from a traditional beauty label to a more holistic lifestyle brand.

Launching in sync with the onset of summer, Ti...