New Delhi, Feb. 19 -- The Indian automotive market has long been defined by a unique 'Indian math', a demand for hatchback-sized dimensions paired with the utility of a multi-purpose vehicle. At the launch of the Nissan Gravite, it became evident that Nissan has attempted to solve this equation with a product that prioritizes 'Desi' practicality over traditional segment norms.

Market FOMO and Strategy:

Nissan's 'Product Offensive' is led by a disruptive introductory price of Rs.5.65 Lakh, though this is strictly capped at the first 1,001 units. Nissan is further incentivizing early adopters by offering zero service costs for five years to the first 5,000 bookings. This aggressive strategy indicates a clear intent to challenge the establ...