Mumbai (Maharashtra), March 28 -- : Reliance Jio has launched new affordable fixed broadband plans to accelerate user acquisition and market expansion. According to a Morgan Stanley report, Jio's initiative to launch lower-priced broadband plans aims to lower the barriers for broadband adoption in India, increasing the penetration ratio of subscribers to home passes and improving network utilization. The new JioFiber plan starts at just Rs198/month, offering unlimited data at 10Mbps speed and unlimited landline voice calls for a month. The offer comes with a rider of bandwidth-on-demand, where users can boost speed for 1/2/7 days to 30Mbps or 100Mbps at nominal payment of Rs21 to Rs152. In addition, subscribers can pay Rs100/month more for ...