New Delhi, Aug. 9 -- Brand storytelling is more than just a marketing practice, it is a compelling, foundational force that breathes life and intent into the world's most loved brands.

In a landscape flooded by advertisements and fleeting campaigns, storytelling becomes the heartbeat that compels attention, stirs emotion, and carves cultural relevance. When wielded with passion and boldness, it does something extraordinary, it transforms businesses into movements, elevates products into symbols, and unites individuals into lasting communities.

When Brands Shape Culture, Not Just Markets

Few markets embody the true spirit of brand storytelling like India. Here, storytelling is not just appreciated; it is expected. This expectation has g...