New Delhi, March 20 -- A HSBC Global Research report says that for Blinkit, it may not make sense to offer Super-Saver offer like Zepto's.

If Blinkit were to introduce a program similar to Zepto's Super-Saver, it could push its Average Order Value (AOV) up to Rs1,200, but its EBITDA margins would drop to 3.5 per cent from the current 6 per cent.

Currently, Blinkit has a higher AOV of around Rs670 and has positioned itself as a premium convenience-focused quick-commerce platform. Offering heavy discounts to increase order values could cannibalize its existing business and affect profitability.

This would lead to an absolute EBITDA of USD 1.1 billion by FY30, slightly lower than its current projection of USD 1.3 billion under the existin...