India, Jan. 20 -- SMPL

Mumbai (Maharashtra) [India], January 20: In a market crowded with fast fashion and empty Instagram promises, Stushe has quietly built something purposeful. Founded by Stuti Shetty, this homegrown fashion accessories brand just crossed Rs.10 million in D2C revenue within a year of launching its website. A milestone marking the map.

Numbers alone don't explain the pull of this brand. But the real story is how it all began & continues to grow. It started with boredom, a Pinterest rabbit hole, and a whole lot of unravelling. In 2021, during the COVID lockdown, Stuti, a fashion student with too much time and restless hands, tried everything-resin art, doodling, cement crafts, even NFTs. Nothing stuck.

Then one day, a...