New Delhi, March 23 -- The rising income levels and ever-increasing rural consumption in India are key factors shaping the paint industry's growth in the country, according to Kuldip Raina, Director of legacy paint brand Shalimar Paints.

The top official at the paint company said they are increasingly focusing on rural India for growth opportunities.

As visible in various government data, in the past few months, the rural pockets did remarkably well compared to the urban ones.

"If you look at rural markets today, only 30-40 per cent of the surfaces up there are painted. So, if that is the case, then the maximum growth in going forward is to come from rural markets only," he Shalimar Paints Director said.

Confident on the growth story,...