New Delhi, Jan. 15 -- One of India's leading sustainable exchange and recycling platforms, Selsmart from Attero, has partnered with Havells India's consumer durable brand Lloyd to launch the 'Lloyd Eco Exchange Program'.

According to the company, the initiative is aimed at encouraging consumers to responsibly upgrade old appliances through a simple, transparent, and rewarding exchange process.

The program allows customers to exchange old appliances of any brand and receive attractive value benefits when purchasing new Lloyd products.

The company says that the initiative is currently live across select Havells and Lloyd brand stores, and will be rolled out to partner retailers, making it accessible PAN India across all markets where Sel...