India, Sept. 2 -- Mediawire

New Delhi [India], September 2: When Cristiano Ronaldo appears in a campaign, people look. That simple fact is the fulcrum of Saudi Tourism's latest push: a filmic, high-octane campaign titled "I Came for Football, I Stayed for More" that positions Ronaldo not just as a sporting icon but as a living, breathing emblem of Saudi's newly ambitious events calendar - the Unreal Calendar. The film highlights how one of the world's most recognisable athletes invites audiences to explore Saudi beyond football, from museums and desert festivals to fashion weeks and film premieres. It delivers a clear message: come for the match, stay for the rest.

Ronaldo Beyond the Pitch

Ronaldo's involvement is more than a celebrity...