New Delhi, March 12 -- After a path-breaking inaugural season that transformed India's motorsports landscape, the Indian Supercross Racing League (ISRL) announced on Wednesday the joining of Bollywood superstar Salman Khan on-board as its official brand ambassador.

With his larger-than-life image and mass popularity, Salman Khan's endorsement of ISRL represents a game-changer, taking the league into a new age of mainstream sports entertainment. With his motorsport passion and connection with audiences from all generations, Salman Khan's presence will boost ISRL's reach, ensuring Supercross becomes a household name in India.

This partnership seamlessly blends with Salman's unparalleled fan base from urban hubs to rural hinterlands with I...