New Delhi, May 30 -- Spiritual leader Sadhguru Jaggi Vasudev has approached the Delhi High Court, seeking protection of his personality rights against unauthorised use of his name and image by various websites employing artificial intelligence.

During the hearing before the bench of Justice Saurabh Benarjee, it was argued that his identity was being exploited to promote products fraudulently, prompting requests for takedown orders.

"My name is being exploited to sell products--one such example is the book Garbh Yatra (on pregnancy), which features my image on its cover. People are blindly trusting these offerings because of my reputation, making this a clear case of fraud. These entities are leveraging AI to deceive the public," he argu...