New Delhi, July 18 -- The revival in rural demand is expected to play a key role in supporting the recovery of key consumption sectors such as FMCG, consumer durables, automobiles, mobile phones, housing, and apparel, according to a report by PL Capital.

The report highlighted that rural demand, which has been ahead of urban demand for the past few quarters, is likely to gain further strength in the coming months due to steady sentiment, rising income and improved agriculture output because of favourable monsoon.

It stated, "This recovery will support consumption in FMCG, durables, auto, housing, appliances, mobile phones and apparel etc".

The report mentioned that the rural households are showing greater resilience, driven by improved...