New Delhi, March 16 -- The rise of quick commerce has caused a significant decline in the sale of food, beverages and confectionery in urban centers, as 52 per cent of physical store retailers reported experiencing the drop, according to a report by global consulting firm PwC.

The report says that beyond food, personal care (47 per cent) and household cleaning (33 per cent) are also experiencing significant sales reductions.

This suggests that quick-delivery models are more disruptive for consumables that consumers frequently purchase in-store.

Quick commerce, also known as q-commerce or on-demand delivery, is a type of e-commerce that can deliver orders in 10 to 30 minutes or less.

However, the report added that despite the downturn ...