New Delhi, March 21 -- Superstar Mahesh Babu and his daughter Sitara have collaborated with Reliance Trends to unveil the brand's latest summer-occasion wear collection and new campaign 'NEW TIMES. NEW TRENDS'.

The exciting campaign showcases a stunning array of merchandise for everyone in the family during this summer and holiday/travel season.

Reliance Trends introduced this bold new approach and new collections with a stunning, new-age film featuring Mahesh Babu and Sitara. This film also features new collections, ranging from Cool Casuals to Wow Westerns and Party Ethnics.

This campaign highlights the new merchandise, reflecting a fresh new look, feel, and attitude for the brand. Reliance Trends' new campaign invites customers to s...