Mumbai, July 30 -- Tira, Reliance Retail's omni-channel beauty destination, unveils Puraveda, a progressive Ayurveda brand that marks a significant addition to its growing Own Brands portfolio.

Marrying ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh, transformative take on holistic beauty and wellness, a company statement said Wednesday.

Puraveda's launch marks a significant step in Tira's mission to bring intentional, meaningful beauty experiences to today's conscious consumer.

Bhakti Modi, Co-founder and CEO of Tira, commented on the launch, "We are thrilled to introduce Puraveda, a brand that embodies the powerful harmony of India's timeless wellness heritage and the precision of modern innovatio...