Dubai, Feb. 18 -- Reliance Consumer Products Limited (RCPL), the Fast-Moving Consumer Goods (FMCG) arm of Reliance Industries Limited, on Tuesday launched the Indian legacy brand, Campa, in the UAE.

The announcement was made at the 30th edition of Gulfood, the world's largest Food and Beverage (F&B) sourcing event.

The company said in a release that this debut marks RCPL's first entry into the United Arab Emirates and reaffirms its long-term commitment to the region.

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s.

Campa Cola is being launched in the UAE with partner Agthia Group, one of the region's leading...