Hyderabad, Aug. 7 -- Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has become the exclusive beverage partner for the Hyderabad Metro, the company said in a release on Thursday.

As the Official Beverage Partner of L&T Metro Rail (Hyderabad) Ltd (L&TMRHL), the company now has the Exclusive Selling Rights of its beverage portfolio through vending machines, kiosks and retail outlets in the metro premises at the city's rapid urban transport network.

As per the release, since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a strong player in the Indian soft drink industry today.

The company has already expanded...