Chennai, Feb. 14 -- Reliance Consumer Products Limited (RCPL) has announced the acquisition of Velvette, the iconic FMCG brand renowned for revolutionizing personal care with its innovative sachet packaging.

This strategic acquisition, which entails acquiring the perpetual licence of Velvette, aligns with Reliance's ongoing commitment to building a futuristic business with a solid foundation, while also reviving and reintroducing India's cherished heritage brands to modern consumers, a release said.

"The addition of Velvette products will complement RCPL's existing portfolio, which is built on a vision to empower everyday life with global-quality offerings inspired by India, meant for the world at an honest price," it said.

RCPL said i...