Bangalore, April 10 -- In a bold move, Royal Challengers Bengaluru (RCB) has rolled out a first-of-its-kind culture campaign aimed at helping non-native speakers learn Kannada in the most delightful way possible.

According to a release from RCB, the campaign aims to bring together the franchise's diverse and multilingual fan base, combining the love for language, cricket, and sweets to deepen the connection between the team and its home city.

For years, South Indian languages have been perceived as complex and difficult to learn. RCB flips this long-standing internet metaphor on its head by using Jilebi as a symbol of pride, celebration, and learning, transforming cultural bias into a sweet entry point for inclusion.

The campaign invit...