New Delhi, March 28 -- Quick-commerce (q-commerce) platforms in India must adapt their business models for markets beyond major metros to sustain profitable growth, according to a report by Bain & Company and Flipkart.

The report stated that these platforms have managed to improve their profitability by increasing order values, reducing supply chain costs, and improving margins through direct sourcing and additional revenue streams like advertising and platform fees.

The report said "to sustain profitable growth, companies must adapt their business models for markets beyond major metros, manage rising competition, and optimise supply chains as the market evolves into a two-speed proposition-- offering select products in under 15 minutes...