New Delhi, Dec. 17 -- With over 100 crore mobile handsets in use across India, the country is poised for the next wave of smartphone growth, driven increasingly by performance, efficiency and premium user experience, according to a study by data analytics firm Techarc.

As smartphone penetration deepens and users upgrade from entry- and mid-level devices to premium models, processor performance is emerging as the most critical factor shaping consumer satisfaction and long-term brand loyalty, the report said.

InsightsPro, based on Techarc's Flagship Delight Study, highlights that the processor has moved beyond being a back-end component to becoming the core engine that defines speed, responsiveness, power efficiency and reliability in sma...