New Delhi, May 15 -- The premium OTT content fell by 12 per cent in 2024 as streaming platforms cut back on expensive productions in a bid to become profitable, according to a new report by EY and FICCI.

The report also highlighted that 2025 is likely to see significant cost pressures on OTT content, as Pay TV homes continue to decline and platforms struggle to manage their business models sustainably.

It said, "2024 saw a 12 per cent fall in premium OTT content, and 2025 is expected to see significant pressure on costs as well, as Pay TV homes continue to decline, and OTT platforms struggle for profitability."

It also noted that the premium OTT content volumes declined as platforms reduced their budgets, focusing more on efficiency th...