India, Jan. 8 -- SMPL

Bhubaneswar (Odisha) [India], January 8: Prayanvi, a heritage-inspired saree brand dedicated to India's traditional handwoven textiles, officially unveiled its website on Sunday, January 4, 2026, at Suryansh Hotels & Resorts, Bhubaneswar. The launch marks a significant milestone in the brand's journey of preserving India's rich weaving heritage while making authentic sarees accessible to modern women across the country.

Founded by Shivashree, Prayanvi was born from a deep-rooted love for sarees -- not merely as garments, but as expressions of identity, culture, and womanhood. What began as a personal admiration for traditional drapes evolved into a purposeful mission to revive fading weaves and bring the stories of...