New Delhi, Sept. 28 -- In the 126th episode of his monthly radio address Mann Ki Baat, Prime Minister Narendra Modi called for citizens to make the upcoming festive season more meaningful by choosing indigenous products.

Highlighting the ongoing "GST Bachat Utsav," he encouraged people to take a pledge to support local goods during their festival shopping.

"In the coming days, festivals and celebrations will be a succession of joys. We do a lot of shopping for every festival. And this time, there's even a 'GST Bachat Utsav' going on," the Prime Minister said.

"You can make your festivals even more special by taking a pledge. If we resolve to celebrate this festival with only indigenous products, you will see the joy of our celebrations...