Bhubaneswar, Jan. 28 -- Prime Minister Narendra Modi on Tuesday highlighted the vast potential of India's concert economy, citing the success of recent high-profile concerts like Coldplay's shows in Mumbai and Ahmedabad.

Addressing the Utkarsh Odisha - Make in Odisha Conclave 2025, PM Modi highlighted the opportunity to further boost tourism, create jobs, and enhance the global identity of India's creative sector.

He noted that India's rich cultural heritage, large youth population, and growing demand for live events make it an attractive destination for concerts. The recent Coldplay concerts, which were sold out, demonstrate the immense scope for live concerts in India.

"In a country with such a rich heritage in music, dance, and stor...