Lucknow, Nov. 18 -- Chief Minister Yogi Adityanath-led Uttar Pradesh government is taking decisive steps to bring the state's rich arts, handicrafts, and traditional products to national and international markets. Having revived traditional crafts through the 'One District One Product' (ODOP) initiative, the government is now preparing to establish the identity of 75 districts on global platforms through the Prime Minister's Ekta Mall.

This initiative aims to revive dying traditional industries in rural areas, strengthening artisans' livelihoods while establishing local products as a "new force of Swadeshi." The ambitious PM Ekta Mall project, initiated by the central government, is emerging as a major hub for the sale, display, and bran...