India, July 1 -- HT Syndication

Mumbai (Maharashtra) [India], July 1: Pidilite Industries Limited's art & craft brand, Fevicryl, launches transformative and immersive programme: Artist in Me (AIM). This initiative brought together over 100 artists from across the country for a three-day immersive experience in Mumbai. The 100+ artists are selected from a pool of thousands of artists associated with the brand through their marquee 'Fevicryl Certified Professionals'.

"Artist in Me is not just a workshop - it is a movement that seeks to place Indian artists at the forefront of a changing and evolving creative landscape'," said Kashyap Gala, Senior Vice President for Consumer Products, Pidilite Industries."By giving them the tools, exposure...