New Delhi, Jan. 13 -- The Pension Fund Regulatory and Development Authority (PFRDA) has joined forces with PB Fintech to launch a major initiative aimed at expanding pension coverage beyond government employees through the Pensionbazaar.com platform, marking a significant shift in India's retirement planning landscape.

PFRDA Chairperson Sivasubramanian Ramann announced the regulator's strategic pivot toward the non-government segment, emphasising flexible regulations and a phygital distribution model to make pension products more accessible to the general public.

"Pension Bazaar is an assurance like Policy Bazaar has given the option to people that, with a click on mobile, they can buy any insurance policy. If we can also provide such a...