New Delhi, June 29 -- As high as 82 per cent of micro and medium retailers want to adopt digital streams to boost their sales, but offline marketplaces remain their preferred channel, showing their strength.

According to a survey report by the global technology firm Zoho Corporation, six out of ten Micro, Small and Medium Enterprises (MSMEs) stated that they have adopted an omnichannel selling strategy, operating in both online and offline channels, with the majority (75 per cent) of them claiming this expands their reach and customer accessibility; 68 per cent of retailers reported an equal revenue share from both retail channels.

"82 per cent of offline retailers want to go digital, the marketplace being the most preferred platform fo...