New Delhi, Dec. 17 -- The Over-the-Top (OTT) sector has significantly contributed towards India's soft power by enabling global access to Indian stories, creative talent, cultural heritage, and independent filmmaking.

As per industry estimates (FICCI-EY Media & Entertainment Industry Report 2025), the video subscription revenues grew at 11 per cent in 2024 to reach Rs 9,200 cr. The number of users paying for streaming content on OTT are estimated between 9.5-11.8 crore individuals, as per the press release shared by the Ministry of Information & Broadcasting.

Public Broadcaster's platform WAVES OTT has further strengthened this outreach by making Doordarshan and All India Radio's rich archives, regional arts, documentaries, classical mu...