Moradabad, Jan. 23 -- In the heart of Uttar Pradesh lies Moradabad, a city where generations of artisans have shaped molten metal into fine brassware. For decades, these artisans honed their skills in family-run workshops, often unknown to the world beyond their towns, according to a release.

2018 marked the beginning of a new chapter. As part of an innovative state-led experiment, Moradabad's brassware was selected to be the district's signature product under a bold new initiative: One District One Product (ODOP).

The idea was simple yet revolutionary: identify one unique product in every district of the state, provide it with branding, market access, institutional support, and visibility, and empower the community behind it. Today, th...