India, July 25 -- By Vishu Adhana

New Delhi [India], July 25 (ANI): Ten years ago, Neha Gupta Jain and Rajni Gupta were equally unimpressed by the routine exchange of flower bouquets at weddings and special occasions--gifts that looked good for a few hours but were often tossed into bins the next morning.

"We were tired of seeing flowers being thrown away the next day. They had no utility," Neha recalls. That frustration led to the birth of Phalahaar--a brand that replaces flowers with thoughtfully arranged, uncut fruit bouquets that are as healthy as they are beautiful.

A post-graduate from NIFT Delhi, Neha teamed up with Rajni, an IMT Ghaziabad alumna, to pioneer the concept of consumable fruit gifting in India.

Over the years, thei...