India, Oct. 8 -- India PR Distribution

New Delhi [India], October 8: On the occasion of its 21st Foundation Day, the National Disaster Management Authority (NDMA) announced Little Chanakya, the new-age character created by Diamond Toons, for Disaster Risk Reduction (DRR). The initiative aims to make disaster preparedness both relatable and memorable, especially for children and youth, who are powerful multipliers of safety culture and behavioural change.

* New-age character from Diamond Toons to champion DRR awareness

* Special Talking Comic "Little Chanakya and Aapda Se Bachao" released, covering 12 major disasters

Disaster Risk Reduction material is often technical and difficult to retain. Storytelling through characters bridges thi...