Mumbai, Aug. 5 -- For the past decade, a Mumbai-based artisan has been quietly revolutionising the way devotees celebrate Ganesh Chaturthi, crafting Ganpati idols out of eco-paper instead of traditional clay or POP.

With 10-12 years of experience, this innovator swears by the many advantages of their unique idols: they're lightweight, unbreakable, easily dissolvable in water, and most importantly, highly recyclable.

"The biggest USP of our paper, Ganpati, is that it's a breeze to carry and absolutely eco-friendly," the artisan explains.

Using a mixture of calcium powder, carefully processed paper pulp, and layered paper interiors, the process ensures every idol is not only sturdy and attractive, but can also be fully recovered for recy...