Bengaluru, Jan. 23 -- The luxury automotive landscape in India is witnessing a significant shift as younger professionals increasingly drive demand, particularly in the tech hub of Bengaluru.

Speaking at the launch of a new Mercedes-Benz facility in the city, Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, highlighted the strategic importance of the region beyond its manufacturing roots.

He noted that while the company maintains its primary plant in Pune's Chakan, Bengaluru has emerged as a critical pillar for the brand due to its rapid economic expansion and its role as home to a massive research and development centre.

The demographic profile of luxury car buyers is evolving rapidly, with Bengaluru leading the charge ...