Gurugram, Dec. 15 -- Maruti Suzuki has assured customers that the pricing of its much-anticipated e Vitara electric vehicle will be worth the wait, according to Partho Banerjee, Senior Executive Officer at the company.

"Pricing of e-Vitara will not disappoint the customers. It will be worth the wait," Banerjee told ANI in an exclusive interview. The senior executive, who has played a key role in developing the market leader's first electric car, emphasised the company's commitment to customer satisfaction.

In a first-of-its-kind strategy for the Indian car market, Maruti Suzuki will allow customers to test drive the e-Vitara before opening bookings. "Very soon, we are going to start the test drive campaigns from the beginning of next mo...