New Delhi, Oct. 2 -- Mahindra & Mahindra Ltd. marked its 80th Founders' Day on Thursday, paying tribute to the vision of its founders, J.C. Mahindra and K.C. Mahindra, who established the company on October 2, 1945.

According to a Mahindra & Mahindra Ltd. press release, the story of Mahindra began even before India's independence. In 1945, as the world emerged from war and uncertainty, the company placed an advertisement in a media outlet. Rather than promoting products, the ad made a call for enterprising individuals of all communities to join a new organisation grounded in courage, equality and opportunity.

Anand Mahindra, Chairman of the Mahindra Group, said the purpose set by the founders continues to guide the Group. "Eighty years ...