Lucknow, July 9 -- The skill-based ludo gaming platform Zupee has become increasingly popular, with a large number of people making a beeline to play the ludo game.

"Over the past few years, Zupee's Ludo game has become popular and a category-leader," Ravi Shankar Jha, Director, Public Policy, Zupee, told ANI on Wednesday.

Zupee was founded in 2018 by IIT Kanpur graduate Dilsher Malhi at a very young age.

"Our key offering is the game of Ludo. At Zupee, we digitised Ludo because a large number of people in India play and love this game. We tweaked the game a bit. The tweaking was needed to enhance the role of skill, and with the changes, the chance element has reduced. We also reduced the duration of the game so that it becomes fast-pa...