New Delhi, April 27 -- Once known for their time-tested reliability and deep roots in traditional households, legacy brands like Singer India Ltd popular for its sewing machines, home appliances, and related accessories are now trying to free themselves from the old image and fit into the new age.

Talking to ANI, Vice Chairman and Managing Director, Rakesh Khanna touched upon how his company has shifted its strategies to cater to the evolving consumer habits.

The company, once seen as traditional, are now making efforts to connect with the modern generation and their consumption needs. With new designs, updated technology, and a fresh way of talking to customers, they want to become more appealing to today's consumers.

Incorporated in ...