India, April 8 -- HT Syndication

New Delhi [India], April 8: As of 2024, the global digital advertising industry faces a staggering Rs32,000 crore ($3.8 billion) in wasted ad spend. The total addressable market for digital ad spend globally stands at $679 billion, with a serviceable addressable market of $300 billion and a serviceable obtainable market of $13 billion. India holds a significant position in this market, contributing 4% to 7% of the global share in marketing automation and SaaS platforms. This positions India not only as a rapidly developing nation but also as a formidable player in the global digital economy.

With over 140 crore people and a government actively supporting the startup ecosystem through funding schemes and ...