New Delhi, June 1 -- Union Minister Dr Jitendra Singh praised the Agri-Startup model of Lavender farming as a transformative force that has rewritten the narrative of entrepreneurship in remote and hilly terrains, saying that Lavender has given the small J&K town of Bhaderwah a national identity and also a national role in India's economic growth.

"Bhaderwah, once a quiet hilly town, is now a beacon of India's rural startup revolution. Lavender has not just added fragrance to these mountains--it has added identity, income, and inspiration," said Singh while inaugurating 2-day Lavender festival 2025 organized by CSIR- IIIM Jammu in Bhaderwah town of Jammu.

"This single mission has answered multiple challenges,"Jitendra Singh said, "It bu...