Mumbai, Sept. 4 -- South Korean cosmetics manufacturers are aggressively entering the burgeoning Indian market, where demand for K-beauty is surging, reported Pulse the English service of Maeil Business Newspaper Korea.

India's beauty and personal care market is projected to reach about USD 45 billion in 2030. The Korea Cosmetics Industry Institute noted in a report that the market reached approximately USD 31.7 billion in 2024, according to industry sources.

Shifting beauty preferences in India toward a more natural look, away from sharp contours, bold brows and strong lips, are adding to the appeal of Korean products.

A report by Indian beauty platform Kindlife and research firm Datum Intelligence forecasts the Indian market for Kore...