New Delhi, Feb. 9 -- Kilkari delivers free, weekly, time-appropriate audio messages about pregnancy, childbirth and childcare via Interactive Voice Response (IVR) to women registered in the RCH portal, Union MoS for Health and Family Welfare, Bharati Pravin Pawar, informed through a written reply in the Lok Sabha on Friday.

The Kilkari programme is a mobile-based service launched on 15th January 2016 as a part of its Digital India initiative, for new and expectant mothers aimed at encouraging them to make healthier choices for their newborn care by delivering messages about pregnancy, childbirth and childcare directly to the beneficiaries.

According to the reply, it is an audio-based service and hence overcomes the literacy challenges o...