New Delhi, Jan. 13 -- KIKO Milano, the Italian professional makeup brand, has formally entered the South Indian market with the opening of its first store at Forum Mall in Kochi. The expansion, announced in a KIKO Milano press release on Tuesday, represents a significant step in the brand's growth strategy in the Indian beauty sector, following its establishment in cities such as Delhi, Mumbai, Pune, and Lucknow.

The Kochi outlet is designed to serve as an immersive beauty destination, featuring discovery-led retail elements, such as curated shade and texture bars, that allow consumers to engage directly with the products.

According to the company, the store is intended to bring a "Signature blend of innovation, trend-led formulations a...