Mumbai, Sept. 25 -- AZORTE, one of the country's fastest-growing fashion and lifestyle destinations, has roped in Bollywood actors Khushi Kapoor and Vedang Raina for its Autumn-Winter 2025 campaign.

Reflecting its commitment to understanding its audience and their evolving identities, AZORTE has created a space that celebrates the real, the raw, and the unedited. More than fashion, the campaign is about giving Gen Z the confidence to wear their journey, embrace their 'mid' moments, and feel comfortable in their own skin.

With a narrative that states, "You're not Mid, You're Just in the Middle of your story", the campaign aims to reach out to Gen Z's biggest cultural anxiety: the fear of being "mid".

Further with the inclusion of the yo...