New Delhi, Sept. 15 -- Bollywood filmmaker Karan Johar has moved the Delhi High Court seeking protection of his personality rights, alleging rampant misuse of his name, photographs, and likeness on social media platforms and websites without consent.

The case was heard today by Justice Manmeet Pritam Singh Arora, when Senior Advocate Rajshekhar Rao appeared for Johar and alleged that his name was being misused to raise funds.

Appearing for Johar, Senior Advocate Rajshekhar Rao argued that the filmmaker's identity was being exploited, with his pictures and name being misused to raise funds and operate unauthorised fan pages.

"There is a line between making fun and exploitation. The more the memes, the more viral it is, the more money yo...